一封来自联盟的信,瞠目结舌。

这些年来应该是第一次接受到这样的一封信。然后赶紧谷歌了一下,还好,并不是大问题,只是不知道LS会不会这样想。

The Disclosure Policies and Guidelines require all publishers that if there is a material connection between the advertiser and the publisher on websites/social media/blogs/etc, the relationship must be disclosed to consumers. The disclosure must be frequent, clear, conspicuous, and require no action from the consumer.
For more information about the Disclosure Guidelines, please access the resources linked below.
•Rakuten Marketing Affiliate Network Policies - https://pubhelp.rakutenmarketing.com/hc/en-us/sections/200177583-Network-Policies-FTC-Compliance
•United States Federal Trade Commission Guidelines  - https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate
•FTC guidance document ‘.com Disclosures: How to Make Effective Disclosures in Digital Advertising’ https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf
•Advertising Standards Authority: Europe - https://www.asa.org.uk/advice-online/affiliate-marketing.html
•If you use affiliate links on social media (Instagram, Facebook, Twitter, etc…), ad or #ad, sponsored or #sponsored, and promotion or #promotion are examples of disclosures you may use as these are terms commonly understood by consumers and marketers alike.
Please remedy the issue(s) and confirm compliance to this request within five (5) business days to avoid any further action on our behalf.
Rakuten Marketing, or the applicable network advertiser, reserves the right to withhold commission fees and/or suspend or terminate your participation in any publisher program on the Rakuten Marketing Affiliate Network should we determine at our discretion that you are not in compliance with the previously mentioned guidelines or other government regulations/guidelines we deem relevant.
Thank you for your prompt attention to this matter.
Rakuten Marketing Compliance Team

 

说真的第一次遇到联盟会这样质问,然后迅速的查了一下什么叫FTC,看完以后不得不佩服LS。真是想找你毛病什么都能找得到,不说了, 去修改去了。不知道还能不能活。

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